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Communications

By Anonymous

ISBN-10: 1141570947

ISBN-13: 9781141570942

This can be a copy of a publication released prior to 1923. This publication can have occasional imperfections resembling lacking or blurred pages, terrible photos, errant marks, and so forth. that have been both a part of the unique artifact, or have been brought by means of the scanning approach. We think this paintings is culturally very important, and regardless of the imperfections, have elected to carry it again into print as a part of our carrying on with dedication to the maintenance of revealed works world wide. We take pleasure in your knowing of the imperfections within the maintenance approach, and wish you take pleasure in this necessary book.** [C:\Users\Microsoft\Documents\Calibre Library]

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Sample text

This chapter shows how to make a get-away-- how to hook the order, or if the order is not secured--how to leave the way open to come back with a follow-up_ ***** Nothing will take the place of arguments and logical reasons in selling an article or a service. But most salesmen will bear out the statement that few orders would be taken unless persuasion and inducement are brought into play to get the prospect's name onto the dotted line. Persuasion alone sells few goods outside of the church fair but it helps out the arguments and proofs.

Many correspondents stumble when they come to the close. This chapter shows how to make a get-away-- how to hook the order, or if the order is not secured--how to leave the way open to come back with a follow-up_ ***** Nothing will take the place of arguments and logical reasons in selling an article or a service. But most salesmen will bear out the statement that few orders would be taken unless persuasion and inducement are brought into play to get the prospect's name onto the dotted line. Persuasion alone sells few goods outside of the church fair but it helps out the arguments and proofs.

The correspondent who has learned how to sell goods by mail uses none of these run-down-at-the-heel expressions. He interests the reader by direct, personal statements: "Here is the catalogue in which you are interested;" "Satisfaction? Absolute! We guarantee it. " No great mental exertion is required for such introductions, yet they have a personal touch, and while they might be used over and over again they strike the reader as being original, addressed to him personally. " Cut and dried--there is nothing that jars us out of our indifference; nothing to tempt us to read the proposition that follows.

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