Download Book Yourself Solid: The Fastest, Easiest, and Most Reliable by Michael Port PDF
By Michael Port
The hot version of the bestselling enterprise improvement guide
Book your self strong, moment Edition unearths why self-promotion is a serious issue to luck, providing you with a special viewpoint that makes this consultant even more than a standard "how to" handbook for purchasing extra consumers and elevating a enterprise profile.
Book your self strong, moment Edition helps you to undertake the ideal promotional point of view and gives the options, recommendations, and abilities essential to get extra consumers and bring up gains. via verbal and written workouts, you'll notice the keys to constructing a robust advertising and marketing plan and model image.* positive factors targeted, custom-made, up to date social media advertising concepts for carrier pros* presents new pricing versions and revenues concepts for easier promoting* provides clean networking and outreach options sure to take simply mins an afternoon* deals new strong product release recommendations and strategies for growing rapid know-how* writer a New York Times bestseller, television character, and hugely famous specialist speaker
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Additional info for Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
They may overpromise and underdeliver. They may be product peddlers instead of problem solvers. They have no meaningful business relationship with the customer beyond getting paid for that one transaction. It’s an expensive way to do business. The relationship is about trust in how you and your company perform. Always keep in mind that it is your consistent delivery of solutions to your customers’ problems that will keep them coming back. Law 4: Build Relationships for Repeat Business 35 36 Law 4: Build Relationships for Repeat Business Three Common Mistakes Salespeople Make How do salespeople run into difficulties with customers?
It’s clear from John Marriott’s comments and from all of the other points discussed in this section that maintaining a business relationship is a critical priority. The following three recommendations can help you make it work. • Protect the trust you have developed in the relationship. Selling something that can’t be delivered the way the customer expects is a sure way to lose trust. Walking away from the sale if there isn’t a match is a sure way to develop trust. People do not like being dependent on others.
Law 4: Build Relationships for Repeat Business 43 44 Law 4: Build Relationships for Repeat Business A team came up with this new approach. At first, it was met with customer reluctance. Some of the customer’s people considered Bayer’s effort intrusive. They were protective of their own technology and way of doing things. ” Convincing the customer to be open to this new approach wasn’t easy, but Bayer worked hard to convince the customers that it had a vast number of resources that could help them solve their problem.