Download Basics of Design: Layout and Typography for Beginners by Lisa Graham PDF

Graphics Multimedia

By Lisa Graham

ISBN-10: 1401879527

ISBN-13: 9781401879525

This vintage creation to high-impact web page layout is now absolutely up to date for a brand new iteration of designers. fundamentals of layout: format and Typography for rookies demystifies the layout procedure with straight forward and entire motives of the basic ideas that create satisfactory visible layout. Readers research crucial layout terminology and enhance their wisdom and talents via visible examples and hands-on actions that strengthen web page structure and typography suggestions. Side-by-side evaluations of before-and-after web page layouts aid readers know the way to use layout ideas to their very own efforts and aspect tips to excellence in layout.

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I have found from over a decade of teaching university students that lists rarely limit creative individuals, and they often irrepressibly improvise far beyond the scope of the original list. This list is presented to help jump-start your creativity. Glance over this list, but feel free to experiment and improvise. To emphasize an element you can try: • Making it the biggest • Making it the boldest • Making it the brightest • Setting type in bold or italic or both • Adding a special visual effect to the element; for example,adding texture to it (Figure 2–5) Figure 2–5 Applying a special effect to a word makes it more visually interesting.

42 PART ONE DESIGN AND LAYOUT BASICS WHY USE CONTRAST? The principle of contrast is one of the easiest, quickest ways to give your reader a visual treat and to draw attention to the page. The principle of contrast is used hand in hand with the principle of emphasis to keep elements on the page from looking too much alike, and to pick up where the principle of emphasis stops on visually organizing the page. When everything on a page looks alike because of a lack of emphasis and contrast, the page seems bland, boring, and lacks a clear organizational scheme.

What kind of page designs did other people create when presented with a similar problem? Of course, you do not want to plagiarize other people’s page designs, but looking at other people’s page layouts can help you identify what works and what to avoid in your own work. The second step in the design process is to generate as many ideas as possible through thumbnail sketches. Thumbnail sketches are small, quick, exploratory sketches. They are the visual proof of the thinking and analyzing process.

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