Download ...And There Was Television by Ellis Cashmore PDF

Communications

By Ellis Cashmore

ISBN-10: 0415091314

ISBN-13: 9780415091312

Tv is blamed for an collection of evils, together with violence, shortened realization spans, the decline of literacy and political indoctrination. This examine weighs up the theories and the facts. the writer argues that a lot of the panic is with no origin, and that the only most crucial threat posed via television is that it encourages us to spend an excessive amount of. Cashmore is of the same opinion with many writers that tv is an elemental strength in trendy tradition, yet he provides a totally diversified account of the way and why this has occur. He postulates that tv is the crucial equipment of customer society and its luck is measured no longer by way of even if we take pleasure in programmes, yet how a lot we spend due to looking at them.

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Research findings from different poles of the spectrum are equivocal. Common sense seems to tell us that watching television structures the information we receive and, in time, the attitudes we hold about politics, including political ideologies and doctrines, as well as voting preferences. Both main approaches considered here suggest that the broad range of television coverage in free market economies will intensify a coalescence of attitudes towards the right of the political continuum and an accommodation of the status quo.

Different languages prohibited print from doing this. Television is visual as well as oral. It has become the town cryer of the global village. But, it is inert, replied Postman. The information we receive rarely causes us to take action, to re-plan our days or weeks. It requires us to do nothing. Note the agreement with Lazarsfeld and Merton. Historically oral and typographic, or print, cultures derived their importance from the possibilities for action. The sting in their tail was that we did something as a result.

Both main approaches considered here suggest that the broad range of television coverage in free market economies will intensify a coalescence of attitudes towards the right of the political continuum and an accommodation of the status quo. The culture industry thesis strongly argues for a consensus or “massification” of political ideas, while Lazarsfeld and Merton sense a drift towards passivity. Common sense is sometimes contradicted by empirical research and, in their book Television and Social Control, Mallory Wober and Barrie Gunter gathered together the findings of various studies to show that, while attitudes can be changed through viewing and entertainment, “evidence for coherent inculcation of particular ideologies is less widely supported or convincing” (1988:87).

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