Download Alternative and mainstream media : the converging spectrum by Linda Jean Kenix PDF

Communications

By Linda Jean Kenix

ISBN-10: 1849665206

ISBN-13: 9781849665209

Alternative media have traditionally been a imperative strength in social swap. Kenix argues, even though, that they don't uniformly subvert the hierarchies of entry that experience consistently been basic to mainstream media. in truth, their journalistic norms and exercises have continually drawn at the specialist criteria of the mainstream. via comparative research Kenix posits the notion of "mainstream" and "alternative" as a false impression arguing that they have regularly existed at the similar continuum and proceed to converge. Her imaginative and prescient recalibrates the media spectrum.

This publication examines replacement media whereas being cognizant that they're no longer positioned thoroughly outdoor the ideological mainstream, wearing designated identities excluded from entrenched, elite structures of energy. the choice media can - and do - build exact 'alternative communications' yet they accomplish that alongside a strikingly diversified continuum than hitherto envisaged. Kenix's textual content will tease out modifications and similarities throughout a number media. Examples could be drawn from the united kingdom, US, Australia and New Zealand.

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Example text

Social movements serve as an excellent framework to examine mainstream and alternative media frames because they have been created specifically to oppose the status quo and are typically in direct opposition to hegemonic social and political structures. Social movements and media frames Media coverage is absolutely central to the very existence of social movements (Kielbowicz & Sherer 1986). News provides information, which then plays a fundamental structural role in each individual’s decision-making (Gandy Jr 1982) and how we later think about political issues.

This equates Rev. Chemberlin with those reading the post and invites those readers to join her in this discussion. She also asks readers directly to engage in civic participation and solicit others in power for social change: ‘The connection in our heads between the terrorists of 9/11 and all Muslims has got to change. Let’s ask our rock stars and politicians to help us do that’ (Chemberlin 2010). Civic participation has been said to require four basic criteria: ‘(1) individuals are included; (2) it is voluntary; (3) it refers to a specific activity, which is (4) directed towards influencing the government or authorities in general’ (Brezovsek 1995 cited in Zhou et al.

Connection with social movements Most researchers agree that, at the most fundamental core, alternative media facilitate democratic participation and cultural disruption while the mainstream press avoids such social critique (Makagon 2000). Social and political movements have traditionally made great effort to forge alliances with alternative media (Atton 2002a; Santa Cruz 1995). In an examination of historical alternative media, such as Freedom’s Journal, Mattachine Review and RAIN, Ostertag (2007) found that these publications played a crucial role in bringing about social change.

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